SEO (Search Engine Optimization)

Designing and publishing a website is just the first step in the right direction, however, we see your website as more than just an online presence, your website is a business marketing tool.

Your website will compete with hundreds if not thousands of other websites all of which are aiming to be on the first page of generic search engine search results.

However, we can spend some time on optimizing your website for better search engine results.

A Word of Caution:

Please be very careful who you contract to do your website SEO (Search Engine Optimization). One of our clients contracted another company to do some SEO work for their website and Google responded with this:

 "Google has detected a pattern of artificial or unnatural links pointing to your site. Buying links or participating in link schemes in order to manipulate PageRank are violations of Google's Webmaster Guidelines.

As a result, Google has applied a manual spam action to your website. There may be other actions on your site or parts of your site."

This is one sure way to potentially wipe your website off Google search.

In short, please speak to us at 21 Digital Web about your website SEO, we play by the rules!


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  SEM (Search Engine Marketing e.g. Google AdWords)

We create ads using Google AdWords on Google’s Search and Content Network using choice keywords, which are words or phrases related to your business.

When people search on Google using one of your keywords or key phrases, your ad will appear on Google search results. Our aim is to place your ad on page 1 of Google search results for keywords related to your business / website.

Now you are advertising to an audience that is already interested in your products or sevices. You no longer have to rely on how well your website is search engine optimized to be listed on page 1 or page 2 of Google’s generic search results.

People can simply click on your ad which will link them directly to your website without having to scroll down page by page through the list of search results.

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  SMM (Social Media Marketing e.g. Facebook, Twitter)

Social Media Networking is not about whether or not you believe in the power of social media or  whether you think that you do not have the time for it. Social Media Networking is all about meeting your clients and potential clients at a common meeting place, where they hang out and connecting with them through other communication channels.

Before, people had more time hanging out at the local favourite coffee shop or at the mall, times have changed, people are busy and until late at night. Now you can stay in touch with your clients and reach potential new clients beyond work hours.

Your only investement in expanding your reach using these popular interactive technology platforms is T I M E.

We can assist you to setup your business social media pages, all you have to do is spend some time updating your profiles on a regular basis.